11 Howard is an innovative hotel in SoHo offering guests a perfect blend of an ideal location, ultramodern services and thoughtful design. Its retail shop in residence, Studio Gustav Oliver, is a home-furnishings label with a Scandinavian aesthetic that compliments the hotel’s design sensibility.
Originally established in Copenhagen in 2005, Studio Oliver Gustav at 11 Howard will continue Oliver’s distinct artistic talent and aesthetic tradition. Oliver operates with an intrinsic respect for frames and character and an artisanal approach to interiors. His work cannot be confined to one singular style. Instead, his striking use of light and shadow create quietly dramatic atmospheres where modern elements are contrasted with rare antique finds. Studio Oliver Gustav offers limited edition and unique pieces from a carefully curated edit of international designers and artists.
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